In rap, those who don’t seem hungry enough for the title (and/or those who lack the skills to back it up) risk being exposed as pretenders to the throne. Those fruits, like the opening line of 2011 album Take Care, “I think I killed everybody in the game last year…” were testaments to the success of his ongoing project in self-mythology.īut claiming the crown is different from earning it or fighting for it. Following the release of debut studio album Thank Me Later (2010), he saw his outlook increasingly validated by good reviews, blockbuster sales, and industry awards. An actor who started releasing mixtapes as Drake in 2006, he began his music career already preoccupied with fame.
Naming new album Nothing was the Same could be perceived as yet another way of framing his own career as a game-changer. As such, “looking forward” (future) “to making history” (past) “in the process” (present) is the perfect way to articulate his Donald Trump-like approach to business and entertainment.Īubrey Graham, who releases music under his middle name Drake, projects a similar attitude. But Diddy’s rhetorical version of “history” is one that predicts success, using present language to frame future results as predestined achievements. History also remembers tragedies, commercial and critical failures, and squandered fortunes. Diddy, always attuned to opportunities to make “history”, recently introduced his new “fitness and wellness water” brand with the gem of a sentence, “I am looking forward to making history in the process.” Far less common is the acknowledgement that making history is not necessarily a good thing. Even lesser achievements tend to arrive with grand language.
RITTZ ALBUM SALES TOP OF THE LINE FULL
Rap and hip-hop are full of coronations, from perceived kings to classic albums to legendary beefs.
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